João Landeiro

João Landeiro

Home
Start here
The weird part
Newsletters
About
A better way to create Visual Frameworks
why you need multiple visual frameworks, not a single large one
 • João Landeiro
The story of the name "Expertise Demo"
What's in a name? How long to claim it?
 • João Landeiro
Talking about your method repeatedly without going insane
All work and no play...
 • João Landeiro
How to figure out what's your perfect Expertise Demo
Look, if you had one shot or one opportunity To seize everything you ever wanted in one moment Would you capture it or just let it slip? - M Matters
How I'd sell Strategic Design Consulting in a downturn
Based on a question from my Masterclass
 • João Landeiro
8 Ways to show you're an Expert at what you do
plus 3 ones that help with everything else
 • João Landeiro
The real reasons you focus too much on Product Development
Hint: it’s all about lack of visibility
 • João Landeiro
Do you even need an Expertise Demo?
But if you do...
 • João Landeiro
How to talk ROI to your Branding Project buyers
"What’s a question you dread hearing from your branding clients?"
 • João Landeiro
300.000.000 USD from a name
The brilliance behind Design Thinking
 • João Landeiro
Protect your method from "slopification"
Once expressed, our ideas go out into the world and are changed in the process. Workshops help others retain a sharp understanding of our frameworks.
 • João Landeiro
Know what your client wants from you
One tweet is all it takes
 • João Landeiro
© 2026 João Landeiro · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture