João Landeiro

The story of the name "Expertise Demo"

What's in a name? How long to claim it?

Jul 21 • 

João Landeiro

2

4

May 2025

How to talk ROI to your Branding Project buyers

"What’s a question you dread hearing from your branding clients?"

May 26 • 

João Landeiro

Do you even need an Expertise Demo?

But if you do...

May 24 • 

João Landeiro

Talking about your method repeatedly without going insane

All work and no play...

May 17 • 

João Landeiro

4

April 2025

How to figure out what's your perfect Expertise Demo

Look, if you had one shot or one opportunity To seize everything you ever wanted in one moment Would you capture it or just let it slip? - M Matters

Apr 12

3

7 Goals of an Expertise Demo

You can hit several at once

Apr 5 • 

João Landeiro

March 2025

The actual reasons Workshops make good Expertise Demos

It's about the bandwidth

Mar 29 • 

João Landeiro

Workshops can be Expertise Demos

And how to create one

Mar 22

1

How you describe your work is a Product too

Learning from Lean Startup

Mar 15 • 

João Landeiro

1

What the tech industry can teach us about selling

They're used to selling invisible stuff

Mar 8 • 

João Landeiro

The real reasons you focus too much on Product Development

Hint: it’s all about lack of visibility

Mar 1 • 

João Landeiro

4

4

February 2025

A better way to create Visual Frameworks

why you need multiple visual frameworks, not a single large one

Feb 22 • 

João Landeiro

10

2