Archive - João Landeiro

April 2025

How to figure out what's your perfect Expertise Demo

Look, if you had one shot or one opportunity To seize everything you ever wanted in one moment Would you capture it or just let it slip? - M Matters

Apr 12

7 Goals of an Expertise Demo

You can hit several at once

Apr 5 •

March 2025

The actual reasons Workshops make good Expertise Demos

It's about the bandwidth

Mar 29 •

Workshops can be Expertise Demos

And how to create one

Mar 22

How you describe your work is a Product too

Learning from Lean Startup

Mar 15 •

What the tech industry can teach us about selling

They're used to selling invisible stuff

Mar 8 •

The real reasons you focus too much on Product Development

Hint: it’s all about lack of visibility

Mar 1 •

February 2025

A better way to create Visual Frameworks

why you need multiple visual frameworks, not a single large one

Feb 22 •

Explaining Expertise

Why it's so hard for others to understand what you do

Feb 15 •

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